A company with tradition

Frühstückl business management

The firm Florian Frühstückl GmbH - a family-owned enterprise firmly rooted in the Lungau region to this day - was founded in 1948. With our various mainstays we position ourselves as a holding company for various brands such as Intersport, Wild & Wald, Palmers and Asoma Fashion Austria. we are also represented on the market in the fields of embroidery & tailoring as well as in the trophy business.

The main advantage of our brand & product variety is above all the exploitation of know-how in the individual lines of business and transfer of knowledge in the enterprise. This has a positive effect on our main objective - to offer our customers a special service! Our wealth of experience also enables us to exhaust our growth potential and to make headway with further projects.

This is part of our corporate philosophy according to Victor Hugo:

"Nothing in the world is as strong as an idea whose time has arrived".

Intersport Frühstückl management circle

Our employees have a high degree of specialisation and very good qualifications, which are continuously further developed through international and external trainings. Internal transfer of knowledge and a pronounced team competence enable us to find problem solutions faster and to work more effciently.

Every one of our employees is encouraged to work independently and self- sufficiently. Criticism is seen as an opportunity, and mistakes are seen as potential to change as well as to improve sequences. The honest cooperation and consistens understanding of values from the executive floor down to the trainees are the sources of our success.

We always work according to the principle "the person is the focus of attention, whether as customer, employee or competitor", and always support the individual wishes of our customers in an advisory capacity.